After being introduced to the brief, to create a TV ident for the student music channel SubTV, we began the first week with a workshop based around typography.
Our first task was to go around the room and try and seek out letters, looking especially for S,U, B, T, V. I found this task quite difficult and not sure I enjoyed it, but it was a good warm up to get me thinking about typography.
Our next task was to create our own typography out of any materials. For the project I want to explore collage, so experimented with using positive and negative space to create the alphabet.
I think this outcome is quite successful and has sparked some ideas for the ident. I really like the physical texture of the newspaper and the different types if text and font you can see in different directions.
I want to continue experimenting with collage and newspapers, playing with the text and font to create the sub tv logo.
We then did a workshop with Mario, working together to create a larger moving sequence, playing with shape and scale and simple movement/transformation.
I really enjoyed this exercise as a way of playing with mark making and I enjoy seeing the whole piece together as a composition. Although I don’t think I will be working in this way for this project, I would like to revisit method in future work.